Resources Library by ANA

Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Melissa Yow, Nick Clarke, Carissa Cater

Companies: Forethought, Cathay Pacific

November 22, 2023

Don't Trust Your Brand Trust Score

Through a deeper understanding of the nature of trust between consumers and brands we have developedan innovative brand trust leadership model. Leadership brands in our brand trust model achieve a 50%increase in market share and double the levels of...

Catalogue: Congress 2022: 75th Anniversary

Author: Lyndall Spooner

Company: Fifth Dimension Research and Consulting

September 27, 2022

Reinventing convenience store food

Halfway through implementing the research recommendations, 7-Eleven has already achieved +17% gross profit, +25% sales volume, and +18% sales value for Food on the Go (FotG). Brand image also improved significantly and the first new-design store...

Catalogue: Congress 2015: Revelations

Authors: Alyssa Milton, John Berenyi

June 15, 2015

What the buzz?!!

Our industry has now eagerly embraced the term 'Brand Buzz' but is this really a new concept at all, or just a re-branding of traditional brand health measures? In this paper, the authors examine the notion of Brand Buzz to provide robustness around...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Annette Druce, Kristin Hickey

Company: Ruby Cha Cha

September 15, 2010

A new constellation is emerging the sign of confidence

This paper aims to share the process behind the work of building a new brand identity on the client side, how it worked, what was researched and why, and not least how it is helping the client to live its brand. Within business-to-business...

Catalogue: Qualitative 2006

Authors: Ann Margreth Hellberg, Christina Sterner

October 8, 2006

Made in Asia

Many experienced companies realize that Asia is not one market but rather consists of multiple markets. However, while companies focus on tailoring products and brands for local consumers, they are overlooking an important fact in understanding...

Catalogue: Asia Pacific 2006

Authors: Giana Eckhardt, Sunny Hahn, Myoungwha Choi

Company: McKinsey & Company

March 19, 2006

Lasting liaisons

The consumer-brand bond has long been of great interest to marketers, and continues to attract much attention and study.This paper addresses some of the misconceptions/gaps the authors have experienced and encountered in the practitioner world with a...

Catalogue: Brandmatters 2006

Authors: Sangeeta Gupta, Santosh Desai

February 8, 2006

Fabric conditioner fragrance optimisation for the Australian market

This paper is a case study involving a client with a successfully performing brand of fabric conditioner who has acquired another brand in the Australian market. The business strategy was to relaunch both brands with revised fragrance ranges that...

Catalogue: ESOMAR Fragrance Research Conference 2005

Author: Sarah Hyland

Company: Colmar Brunton

May 15, 2005

How corporate reputation measurement can be a part of every CEO's KPIs

This paper focuses on an integrated and holistic approach to reputation measurement within the National Australia Bank (NAB) - one of Australia's largest commercial banks. This approach has incorporated a number of key studies to deliver...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: John Marinopoulos, Wesley Hill

September 14, 2003